NEXIA PayTech
Tourism marketplace via self-service kiosks
Asset-light platform monetized like Uber / Booking. Android kiosks in hotels. Distribution access to ~1,800 hotels in Georgia and 30 pre-integrated providers.
€4,990
per terminal
5–14 mo
payback range
5–7 yr
asset lifetime
Problem / Why Now
Tourism spending is booming.
Infrastructure hasn't caught up.
Billions in tourist spending pass through hotel lobbies with no digital capture layer. The window for a first-mover platform in Georgia is open now.
Fragmented market
Tourists in Georgia rely on scattered guides, inconsistent pricing, and language barriers to book excursions, transport, and activities.
Idle lobby traffic
Hotels see thousands of guests monthly but capture zero revenue from experience bookings — no infrastructure, no digital touchpoint.
Growing inbound tourism
Georgia welcomed 5.5M+ visitors in 2025, up 8.4% YoY versus 2024, and the market continues to grow. Demand for bookable experiences outpaces supply infrastructure.
No unified payment rail
Existing offline tour desks operate cash-only with no receipts, no refund policy, and no data. Card-paying tourists are underserved.
Solution
Kiosk + Platform + Payments
A turnkey stack deployed per location: hardware, software, payment processing, and provider catalogue — all managed remotely.
Android AOSP Kiosk
Floor-standing self-service terminal with touchscreen, placed in hotel lobbies for 24/7 guest access.
Cloud Platform
Centralized management dashboard for operators — real-time sales, kiosk health, remote config, and analytics.
30 Provider APIs
Pre-integrated tour, transfer, and activity providers. Guests browse, compare, and book in one interface.
USB Smart-Sale POS
External POS terminal via USB for card payments. MoR is our company — compliant, auditable, receipt-ready.
Business Model
Take rate after direct costs
Every transaction targets a ~40% gross margin after direct costs (provider payout, acquiring, VAT). 5% of gross profit goes to the hotel partner; the rest is distributable.
~40%
Gross margin after direct costs
Target gross margin after provider payout, acquiring and VAT, applied on every €30 customer payment.
5%
Hotel share
5% of gross profit goes to the hotel partner. The remainder is distributable profit between investor and company.
Money Flow — Per Transaction
Customer
€30.00
Platform
NEXIA
Provider
€15.12
Acquiring (2%)
€0.60
Net VAT (18/118)
~€2.27
Hotel share (5%)
~€0.60
Distributable
~€11.40
Customer pays
€30.00
Provider payout
€15.12
Acquiring
€0.60
VAT
~€2.27
Hotel
~€0.60
Distributable profit
~€11.40
per transaction
Unit Economics
Transparent per-transaction breakdown
Every dollar is accounted for. Hover any row for calculation details.
Per Transaction Economics
| Line item | Amount | |
|---|---|---|
| Customer pays | €30.00 | |
| Provider payout | €15.12 | |
| Acquiring | €0.60 | |
| Net VAT payable | ~€2.27 | |
| Gross profit | €12.00 | |
| Hotel share (5%) | ~€0.60 | |
| Distributable profit | €11.40 |
Scenario Analysis
80–100 tx / month per terminal
Per Terminal
Transactions / month
80–100
per terminal
Net cashflow / month
~€880–1,100
after direct costs and variable OPEX
Investor / month (pre-payback)
~€704–880
80% of net cashflow
Operating payback
~5–6 mo
on €4,990
Ranges show low-to-high utilization within each scenario. Numbers come from the financial model and exclude initial ramp-up periods.
Deal Terms
Hardware + Platform License
Each terminal is acquired at a fixed all-in price. Revenue split shifts in the investor's favor until full payback, then transitions to a long-term passive yield.
Pricing
All-in unit price covers terminal hardware and initial deployment. Unit economics are described in the section above.
Revenue Waterfall
Until investor payback
80%
Investor
20%
Company
After investor payback
for 24 months
20%
Investor
80%
Company
Market Opportunity
TAM / SAM / SOM
Market sizing based on verified GNTA, GeoStat, and UNWTO data for Georgia's international tourism sector.
TAM
Total Addressable Market
Annual international tourism receipts in Georgia (2025, GNTA)
~€4.0B
Methodology: Source: National Bank of Georgia, full-year 2025 international travel revenue. Georgia generated $4.69B (≈€4.0B at 1.1727 USD/EUR, ECB reference 27 Apr 2026), up 6% YoY.
SAM
Serviceable Addressable Market
Tourist spend on recreation activities (10.8%) + transport (8.0%) = 18.8% of total
~€750M
Methodology: GeoStat Inbound Tourism Statistics 2024: recreation, leisure and cultural activities 10.8% + local transport 8.0% = 18.8%. Applied to ~€4.0B = ~€750M addressable by kiosk-bookable categories.
SOM
Serviceable Obtainable Market
500 kiosks × 100 tx/mo × €30 AOV × 12 months
€18M
Methodology: Bottom-up: 500 kiosks at base case (100 tx/month) × €30 AOV × 12 months = €18M annual GMV. Represents ~2% of SAM — achievable first-mover share for the planned rollout.
Roadmap
Path to 500 terminals
Three phases from pilot validation to full-scale deployment across Georgia.
Pilot + Hardening
- •Deploy first kiosks in partner hotels in Tbilisi
- •Validate full transaction cycle with real payments
- •Basic operator dashboard: kiosk monitoring and live sales
- •Harden platform stability and monitoring
- •Iterate kiosk UI based on guest conversion data
Scale Across Georgia
- •Expand to Batumi, Kutaisi, and resort regions
- •Onboard additional tour and transfer providers via API
- •Launch operator dashboard v2 with advanced analytics
- •Optimize unit economics through volume acquiring rates
- •Add new categories (car rental, insurance, events)
500 Terminals + Expansion
- •Reach 500-terminal milestone across Georgia
- •Integrate additional providers and payment rails
- •Explore adjacent markets for replication
Control Metrics
Trust & Defensibility
Built to operate, built to audit
Every layer — from location agreements to payment processing — is structured for transparency and operational resilience.
1,800 Hotels Access
Distribution access to roughly 1,800 hotels in Georgia, ready for kiosk deployment as the network scales.
30 Pre-integrated Providers
Tour, transfer, and activity providers integrated. Catalog live and bookable through the kiosk interface.
MoR Setup
Merchant of Record is our company. Full compliance with local payment regulations, tax reporting, and receipt issuance.
Refunds on Provider
Refund liability sits with the service provider. Platform handles dispute routing; investor capital is not at risk from cancellations.
Dashboards & Auditability
Real-time operator dashboard with per-kiosk revenue, uptime, transaction logs, and exportable reports for full transparency.
See It Live
Explore the working demos
Both the operator dashboard and guest-facing kiosk interface are available for live review.